In the near future, Replica Patek Philippe will start a new round of advertising campaign for female’s watches. All along advertising is extremely important, let alone for those brands who not only sale products, but also sale their values. Different form necessitates of life, they meet the daily needs of people. For high-end watches, people buy them is more like to chase a certain kind of lifestyle and a social status. In this case, advertising is no doubt an indispensable way of communicating with consumers about the value they sold.
I have seen one of his ads and I was just a little bit shocked when I first saw it. Not just any three-way, but an inter-generational one.”Hey mom, daughter… don’t you agree that something truly precious holds its beauty forever? Can I interest you two in some Champagne?” which in the ad is preceded by the mother and daughter clutching hands while they giggle suddenly and switch glances. Surely they will have their Champagne.
To further me gently incestuous message, Patek Philippe even clarifies, “the concentration of the visual is on the special intimacy that mothers and daughters share.” Damn straight it is. Does this ad makes you feel sick or does it really want to have a reasonable interpretation. Fairly speaking, the majority of the other “Something truly precious holds its beauty forever” ads aren’t as suggestive – however as for me, this one is. Maybe that is what Patek is going for? For clients, this might be a little flirty and naughty to sell luxury women’s replica watches. On the other hand, my mere idea of this may make Mr. Stern (CEO of Patek Philippe) flip out, forbid all marketing communication to aBlogtoRead. com and anything else that Ariel Adams writes for, and pull the ads, which of course, would be freakin’ hilarious. Sadly, I don’t see that sense of humor in Patek. If this interests you, you certainly need to find more of the ads in this campaign here.
Though I was very surprised at the first time, I have to admit that the campaign of this time is really the jewel of their efforts. At first, I did not fully understand the meaning the ad wants to spread. However, after I have looked for other ads, I gradually started to understand what it means. As for women’s watches, people expect Patek would be sexier and tenderer. Not in a seriously cerebral way, but it will serve its function with the female demographic. The slogan does need you to feel it under a certain context. And now I can finally say…” you never actually own a Patek Philippe watch, you simply hold on to it until you can pass it along to the next generation after an awkward night of reminding them of how beautifully precious they are.” And there is no doubt that he made it.
