For many years, there is a common problem I have seen and shared with many other watch buyers, which is that even luxury watches do not provide instruction manuals. Though it seems not a written rule, almost every watch producer is not doing it. However, brands like Omega seem tend to break this rule. They initially posted a instruction manuals video on YouTube.
Quite recently (as in a day before this article was written) Replica Omega created a new section of their YouTube rolex called “Omega Video Manuals” (as a playlist). The playlist presently contains 25 videos on how to use most of their watches as indicated by movement (calibre) as well as model. The videos contain instructional animations on the basics of using an Omega replica watch. No doubt they are mostly for beginners, but those basics are essential for a lot of people new to mechanical watches.
As I known from retailers, the most frequent service requests and calls they received are the very basic questions about how to operate, which means they would often hear from customers that why their watches stop running only after sitting on a table for few weeks or do they need a new battery. Besides, in terms of the a screw-down crown, many customers misunderstand it which may leads to huge frustration.
It seems posting manuals video is successful marketing as well as offering instructions. There is no doubt that while YouTube has over million registered users, Omega can reach much more people thought it than its own official website. Of course, except those instruction videos already were posted online, including Speedmaster, Seamaster, Constellation, and De Ville watch collections, more will come soon. Since then, Omega users and buyers can simply Google for help and for instruction manuals.
