Zenith First Online-Selling Watch for the U.S. Market
Zenith, the well known LVMH-owned fake watch brand, is entering the modern time seeking to draw more attention in the replica watch market. Zenith has released the first online-selling limited model for US customers. To create the new watch they have cooperated with Swizz Beatz, the Grammy winner, record producer, rapper and DJ whom Kanye West said “the best rap producer of today.” Only 250 pieces of the Defy Classic Swizz Beatz edition will be released with the price tag of 7,900 USD each. Apart from other Zenith cheap watches, the Swizz Beatz Limited Edition fake watch is sure to gain great attention in the music industry.
Instead of the typical Swiss anchor, hairspring and bal
ance wheel, the Defy fake watches use a revolutionary monolithic silicon oscillator to build a new kind of automatic movement. The inexpensive watch features a black ceramic case and a skeleton dial, making it different from other Defy Classic models which represent entry-level cheap watches in the Defy range. The watch comes with a light orange flange ring and matching central seconds hand, it also includes an orange textured rubber strap and a rubber-backed black alligator strap with orange stitching.
The replica watch comes in a special customized box that actually doubles as a functional turntable that can play 10 seconds vinyl records – certainly an industry first. It also features quotes from Swizz, reading “Life begins at the end of your comfort zone. Confidence + Positivity = Longevity.” At Art Basel Miami, Zenith and Haute Living magazine hosted a dinner with Swizz Beatz to launch the event and debut the watch, which was also the official launch of Zenith’s e-commerce platform in the U.S. The man surely has a large watch collection that he was confined himself to wearing a Zenith for the duration of the evening.